This week I have learned the importance of marketing, and that every member of a business should be focused on having a marketing perspective. Marketing involves thinking both about the customer as well as the competition. It also requires developing new products, conducting market research and then communicating to customers about your products in the appropriate and most beneficial way. Marketing can also be done by building relationships with customers who continue to do repeat business and who find mutual benefits such a relationship.
I also gained a great of insight from this weeks' E-Myth reading. Creating a new business requires thinking about how your business will run. However, one of the most critical parts of the new business is also about working on one's self. It is changing how a business owner thinks and avoiding having a business that is your life, but one that supports and makes your life possible.
$100 Challenge - This week I worked on how to sell my business through creating an elevator pitch. I also began putting together order forms and purchasing necessary items for my business.
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