Journal 6

This week I learned a great deal about the importance of customer service and its relation to company culture and employee satisfaction.  I was particularly intrigued by the Zappos example and their commitment to the importance of their culture.  It has helped me understand that a good and successful company has determined what is important to their business and created an understanding of how employees should strive to do their work - or in other words created a culture.  For me it is important to then identify what things I would want to be a part of my companies culture even though it is still new.

I feel that I have come to understand more about the importance of keeping regular customers and maintaining their business. Most businesses seek for the most part to create more new relationships, and while that is important, the most cost effective and business building relationships are those with current loyal customers.  Doing more for them in order to maintain their business is ultimately very profitable for a business.  While I am still working on starting my business it is important to keep this in mind and find a way to retain as many customers as possible.

$100 Challenge - This week I finished purchasing all necessary items to begin my business and collected my first 5 orders.  I found it a bit challenging to remain inside my budget, but believe I have all that I need to fulfill the orders I have received.